Real Talk For Property Investors

The Rent Review Blind Spot Costing Landlords Thousands

Samantha Eason Season 3 Episode 2

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0:00 | 5:38

A property manager brags about scoring nearly $200 a week more rent, and the comments cheer like it’s proof the market has gone wild. We’re not buying it. A jump like that often means the owner has been undercharging for years, quietly bleeding thousands in lost rental income while everyone pats themselves on the back. 

That’s not “great management”. That’s a rent review that should’ve happened 12 to 24 months earlier.

Samantha Eason will walk through the simple maths that makes this impossible to ignore: $100 a week under market is $5,200 a year gone. $150 is $7,800. $200 is more than $10,000. Most landlords never feel the pain until a tenant moves out and the property is suddenly advertised at the price it should’ve been all along. If you own an investment property in Brisbane, this is one of the easiest ways to check whether your current property management is genuinely protecting your returns.

Subscribe for more straight-talking landlord advice, share this with a mate who owns a rental, and leave a review so more Brisbane landlords stop losing money in silence. What’s the biggest sign your property manager is doing the bare minimum?

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If you have any questions or scenarios you would like us to discuss on an upcoming episode, please email samantha.eason@exclusivelymanaged.com.au or visit https://www.exclusivelymanaged.com.au/

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SPEAKER_00

I saw a property manager recently bragging about leasing a property for nearly $200 a week more than the previous rent. And everyone in the comments was saying, wow, you know, look at the market. Obviously, that was the pitch that they wanted to get out, is that the rental market exploded that much. And $200 seems like a lot. So a lot of owners and investors are going to go, oh my gosh, I could get $200 more if I go with this property manager. And no, that's not the story. The story is that the landlord was probably being undercharged for years. And see, this is one of the biggest lies landlords tell themselves. My property manager is doing a great job. Based on what? Because they answer your emails? Because they send you a routine inspection report every few months? Because the rent hits your account? That's the bare minimum. The real question is, are they protecting your income? And let's use simple maths. If your property is only $100 per week below market rent, that's $5,200

The 200 Dollar Rent Brag

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per year, every year. If it's $150 below market, that's $7,800. And if it's $200 below market, you're over $10,000 a year in loss. And that's the crazy part. Most landlords don't even know it's happening because property managers don't call owners and say, hey, by the way, I've probably cost you $10,000 this year because I haven't reviewed your rent properly. That conversation never happens. Instead, the tenant

The Truth Behind Big Increases

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moves out, the property gets advertised, it rents for way more. The property manager celebrates, the owner thinks they've won. Meanwhile, I'm sitting here thinking, where was the rent review 12 months ago? If you're a landlord in Brisbane, aren't you thinking the same thing? Where was it 24 months ago? Because a good property manager doesn't wait for a tenant to leave before finding out what the market

Bare Minimum Versus Real Value

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rent is. A good property manager will keep you close to the market the entire time. Not by gouging tenants and not by chasing every dollar, but by actually knowing what's happening in the market and having the confidence to have that conversation. The reality is most landlords focus on the wrong things when choosing a property manager. They compare fees. They compare who charges $2 less per week. We get it all the time. And then they compare who throws in a free smoke alarm inspection or a reduced letting fee. It's always oriented around money. But the real question should be who is actually

Simple Maths On Lost Rent

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protecting your investment? Because if somebody is charging you less but costing you $5,000, $10,000, or $15,000 a year and lost rent, did you really save money? Of course not. You paid for it. You just didn't get an invoice. And that's why I started exclusively managed. You know, I don't believe property management is about collecting rent. Anyone can do that. We've got trust accounting systems coming out of the wazoo calling for, you know, free demos just

Why Fees Are The Wrong Focus

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to use them. We believe when it comes to proper property management, it's about protecting your asset, protecting your income, and helping you make better decisions. And yes, that does mean regular rent reviews. It means honest conversations. It means understanding your goals as an investor, as a landlord. And it means telling you what you need to hear, not what you want to hear. Because at the end of the day, the cheapest property manager is often the most expensive decision you'll make. And I can name so many in our area. If you're wondering whether your property is being managed properly, reach out. We'll tell you exactly where it sits

What Good Management Looks Like

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in the market. And we'll even be able to do an audit to tell you what to do and what's being missed. Because sometimes the biggest cost to a landlord isn't the tenant, it's the property manager. Every single time.

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